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Digital Data-Driven Economy conference

Echoes of the Digital Data-Driven Economy conference

The Digital Data-Driven Economy online conference took place at the end of June. It has left strong impressions not only among us but also among our students and other participants. Although the atmosphere was friendly, we managed to maintain the professional level of the large-format conference. Read the follow-up of the whole event and take a look at what happened this year.

Hands

A review of women led humanitarian approach – Conceptions and nuances in the Nyiragongo Territory of the North Kivu Province of DRC

In spite of the central role women play in the survival and resilience of families and communities, women participation and leadership are often ignored in humanitarian actions. It is commonly argued that “paying attention to gender issues may not be timely or practical on the ground”.

Discussion

Investigation of factors that contribute to satisfaction among students in Kazakhstan Universities

The title of the research involves the investigation of the factors that are capable of bringing about a greater level of satisfaction among students in Kazakhstan universities. The researcher had the intention of establishing and understanding the relationship between the independent variables of the research.

Postgraduate Student Satisfaction of Program Experience on Tertiary Education Institutional Planning in the Covid-19 Higher Education Competitive Environment

Competition in tertiary education is challenging and even more so in the current- and post-Covid-19 era. This has created a demand for greater efficiency in higher education institutions, particularly in post-graduate programs for MBA and DBA studies, which includes assessing customer (student) satisfaction that leads to retention rates.

B2B

Business to Business (B2B) marketing and its implications for vehicle purchase in the corporate client segment of Nigeria's

The research knowledge on the marketplace has been largely dominated by business-to-consumer (B2C) marketing while business-to-business (B2B) marketing has received considerably less attention even as the B2B market significantly dwarfs the B2C market in sales.

Review

Online Reviews and customers' purchasing decisions: Why it should matter in Nigeria's automobile market

The use of digital technologies in the marketplace continues to inspire diverse customer experiences. Consumers can now utilise the ubiquitous e-commerce platforms and the ever-increasing social media influence to critically spotlight a brand's products and services using consumer reviews and ratings.

Research

Research of environment and their situation, Ansoff's Matrix

The research paper is targeting to identify various environmental conditions impactful in the global marketing variable. The aspect of internationalization entails the adoption of practical measures, which enhance the success of the variable. Global marketing is the primary variable to enhance internationalization, and its success accounts for the success of the entire business.

Public Relations in practice, Political Public Relations

Public relations practice (PPR) is widely recognized as an important part of the contemporary world and has contributed to various sectors such as corporations, governmental agencies, and non-governmental agencies. In the contemporary world, all political organizations display a dire need to connect with the public to have a stronger ground root and execute their agendas and manifestos.

Variables

The role of brand factors in affecting the perceived service quality of students towards institutions of higher learning in Kazakhstan

This research paper consisted of an empirical quantitative study to analyze the role of brand-related factors in affecting the perceived service quality of students towards institutions of higher learning in Kazakhstan. This study intended to show the way that improvements in the brand of the institution of higher learning can provide a perception of better service quality.

Female

Vision Statement in Nigerian Female-owned Enterprises

The challenges faced by female entrepreneurship in many societies and the resulting gap in the performance of female-owned enterprises compared to that of their male counterparts has been a topic of interest. Studies have focused on perspectives such as cultural challenges, lack of support, skills, and personality to ascertain why female enterprises fail to grow compared to male-owned enterprises.