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Personal Development

Active social media platforms of respondents

Influence of SME’s social media advertising techniques on consumer’s purchase intent.

Social media use has become a veritable marketing tool for businesses, especially the small and medium scale enterprises (SMEs) that have little capital and resources. With the growth of SMEs and the proliferation of goods and services, the need to outshine competitors and win consumers necessitates aggressive advertisements on social media, since they cost little to no cost.

Rebranding

The Influence of rebranding on brand equity of 9mobile.

9mobile was rebranded in 2017 after one of its biggest shareholders pulled out and the telecommunication brand was rebranded, leading to an overhaul of its brand elements. The aim of this study was to investigate if the rebranding process has any influence on the brand equity, using the consumer-based brand equity (CBBE) dimensions of Aaker as guide.

Layoff events

The Impacts Of Oil Industry Operation and Development Cost Reduction Strategies On The Human Resource Management Components Of The Oil And Gas Sector

It is important to focus on the impact study of cost reduction strategies in the oil and gas sector specifically on the human resources management component, after the end 2014 crisis. The management of production sites and development projects in the sector are directly influenced by cost reduction strategies following the vertiginous drop in oil prices at the end of 2014.

Management by Algorithms

Algorithmic management refers to the use of algorithms to monitor and control the activities of human employees. As algorithmic management becomes increasingly widespread, it is critical to understand what it is, how it works, what are the benefits and drawbacks of using management by algorithm, and what the future holds for this approach. We will explore what are some of the innovative companies employing algorithmic management in their core business operations and their perceived benefits and drawbacks

The Implication of Cross Border Trade Disputes between Uganda and South Sudan on Regional Integration

South Sudan's restoration of peace, combined with better security, led to tremendous trade growth with Uganda. An examination by South Sudan and the neighbours of trade values and volumes found that Uganda was the primary trading partner in South Sudan.

An overview of Artificial Intelligence in recommending user products in the ecommerce industry

While the conventional method of shopping exists, the e-commerce industry has taken the world by storm. When everything from clothes to medicines is just a click away, artificial intelligence has become the driving force in the development of the eCommerce industry. The success of every eCommerce industry lies in its recommender system.

Artificial intelligence

Legal Implication of Artificial Intelligence

Today's most advanced business realities are robotics and artificial intelligence (AI). Countries are undergoing transformations as processing skills grow, algorithms improve, and massive volumes of data become available. The artificial intelligence market is predicted to hit $35.8 billion this year, up 44 percent from the previous year, according to the International Data Corporation ("IDC").

An overview of chatbot technology in healthcare institutions

With exceptional growth in Artificial intelligence, chatbots have begun to rule various industries. One major contribution of a chatbot is in healthcare. Communication and organization became easier with the know-it-all chatbots. The key focus is that these chatbots are available whenever and wherever one requires them.

Employability skills

Assessing Secondary School Graduates Employability Skills in Malawi | Case Study of Graduates Living within Lilongwe City.

Malawi has experienced an increase in youth unemployment and poverty levels despite the introduction of community secondary education. Several studies attribute it to a myriad of factors ranging from socio-economic to a weak secondary curriculum. The curriculum encompasses theoretical academic knowledge compared to practical skills that can skill up the youth.

Education

The Need for Entrepreneurial Education in Secondary Schools in Malawi

One fundamental importance of secondary education to the economy is the demand for better educated and skilled youth entering the world of work to meet the complexities of a fast-evolving world. What skills and knowledge the secondary school graduates leave school with determines how successful they would be at the workplace.