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Corporate Reputation as a Key Driver of Employee Retention

The extent of dimensions of reputational challenge in the global business arena is not just a consequence of the severity, acute speed, and drastic economic quagmire, but also of incessant changes in the reputation environment.

International Negotiation: Win–Win Game

Negotiating might be a difficult task for most of us. At least for a relatively inexperienced negotiator, it might feel awkward to not accept what other party proposes and rather reciprocate with your own offer. It can also be emotionally stressful, especially for those of us who are more relationship-based people. So why do we do it, why do we negotiate?

Health in Business

Health and Fitness in the Business World

In today´s hectic era it is easy to forget about our health. This can be especially true in the world of business, where competition is high and this brings about high amounts of stress, long working hours, and a long time spent hunched over staring at computer screens.

Sponsorship

How to Convince Your Boss to Invest in Your Education (And Why Should He Care)

Do you feel the need to adapt to new developments in your field? Do you want to refresh your knowledge but struggle with a lack of time or finances? Ask your boss to support you!

Lindauer

LIGS University Rewarded Its Best Personas For 10th Time

People at LIGS University are connected by the same value. That is a high-quality education for everyone. With this in mind, we hand over the LIGS Awards to those, who dedicated their effort to teaching and growth of individuals, teams or companies.

Flag

Understanding the American Government

Understanding the American government, especially from the standpoint of business operations, can be challenging. In large measure, this is due to the historical roots of government in the US, a history largely unduplicated elsewhere in the world.

Bosque

The Hidden Gem of the Andes

The Andes, located in South America, is the longest continental mountain range in the world, going along the entire western part of the continent. The Andes run through 7 countries and they house a diverse number of cultures, flora, and fauna. Located in an altitude of 2800 m, in the Peruvian Andes, is a timeless and charming town of Ayacucho.

Introduction to Service Marketing

The service sector is growing rapidly worldwide. Majority of developed and developing countries experience the development of many service industries, which participate significantly in the national economies.

The Impact of Social Media on Consumer Behavior

Social media has changed the game for many industries and disciplines, including consumer behavior. Consumer behavior is a relatively young study, emerged in the 1940s and 50s as a sub-discipline in the marketing area. It examines how emotions, attitudes and preferences affect the buying behavior of consumers.

Aloha

How to live “Aloha”

LIGS University is not just about students, but also about employees that take care of them from a beautiful island Oahu! Since life is not all about work and no fun, we decided to share our experiences from this beautiful island and give you tips if you ever come to Hawaii.